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In the day-to-day of running an Early Years business, especially in present times, creating a digital marketing strategy mightn't be at the top of your to-do list. However, with more and more Early Years providers engaging with digital promotion by uploading photos to their social media accounts, it's worth making sure you're not losing out to them.
But while a regularly updated Facebook feed can be useful, is it reaching all the potential parents it could?
If you're looking for some new enquiries, want to stand out from other local settings, and want to make sure all your time and effort on social media accounts is worth it, then take a look at Facebook advertising.
Facebook adverts are posts that appear on people’s newsfeeds on Facebook. They are highly targeted based on information Facebook collects, and look very similar to regular posts from someone’s friends or pages that they follow.
Follow these simple steps to get set up:
Once you've started your first campaign, you’ll be asked to enter your location and time zone, before you move on to deciding on your audience. This is where you choose who to target with your Facebook advertising.
Other than that, it’s about thinking about what sets your nursery apart. For example, you could target parents with an interest in nature if you’re a forest school nursery.
Take the time to think about the type of people who would be interested in your setting. The more information you can add the better, as the rules mean that Facebook will target anyone with one or more of these interests.
While the budget and spending of this whole thing might feel daunting, it’s actually one of the easiest parts.
Here you can choose from a single image, a carousel (a scrolling set of images), or a video. These can be added to Facebook or Instagram by selecting from the 'Placements' menu.
Next, just click 'Publish'.
You can track the results of your adverts in the Business Manager by checking how many people have clicked on it, and more informally by just asking new parents where they found out about you.
Make sure you’re constantly checking back on these, monitoring how they’re doing, and trying new things out. This is the best way to find out what works for you, and then you’re able to put more budget into the methods that are working.
Please note: here at Famly we love sharing creative activities for you to try with the children at your setting, but you know them best. Take the time to consider adaptions you might need to make so these activities are accessible and developmentally appropriate for the children you work with. Just as you ordinarily would, conduct risk assessments for your children and your setting before undertaking new activities, and ensure you and your staff are following your own health and safety guidelines.
Find out below how Famly improved parent communication at N Family Club, and see what we can do for you in a personal demo.
“Parents love getting the updates in Famly, as soon as we write an observation, the parents are involved, and the best thing is they can record their own observations at home." - Hannah, Manager, N Family Club
Find out below how Famly improved parent communication at N Family Club, and see what we can do for you in a personal demo.
Sign up nowFind out below how Famly improved parent communication at N Family Club, and see what we can do for you in a personal demo.
Sign up nowFind out below how Famly improved parent communication at N Family Club, and see what we can do for you in a personal demo.
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