The Ultimate Guide to Advertising Your Nursery Job

November 18, 2022

From job boards to using your connections - we’ve got all you need to know.

From job boards to using your connections - we’ve got all you need to know.
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Decided the role you need to hire? Check. Written the world’s most enticing job description? Check. Interviewing questions ready to go? Check.

So why aren’t the applications flooding in? Well, amid a growing recruitment crisis in the industry it can be a difficult time to be looking for new staff. As a result, making sure that you get your application seen by the right people is essential to hiring the best staff for your early years setting.

That’s why we’ve given you a rundown of the best ways to promote your job advertisement, and help you find the right solution for your budget and needs.

1. The job boards

How do you look for a job nowadays? Young, old, somewhere in between, the chances are the people you’re looking for are not looking in the classified section of your local newspaper anymore. If you want your job description to appear when most people write “Nursery jobs near me” into Google, job boards are a safe place to start.


NurseryWorld is one of the leading childcare publications in the UK, and their job site is no different. It regularly appears at the top of search engine results across the country and they boast some impressive services. If you’re willing to pay a little more money, you can have the job personally promoted on their website, email and facebook pages. Prices range from £199-£580 per post.

Is your nursery already signed up with If you choose their enhanced package, you have access to a whole host of features, one of which is 10 featured job postings. They boast 4.3 million yearly users and an email list of over 20,000, and by paying for the package, you also receive an enhanced listing on their website, helping you to attract new parents. Packages start at £220.


Looking for a cheaper solution? Indeed is one of the UK’s largest job sites and it appears high on the google search results for many of the key terms. If you have no budget at all, you can set up job adverts for free. If you’re seeing no applications, you can transfer to a sponsored post, set a maximum budget and pay every time someone clicks on your ad – a much more efficient way to make sure that you’re only paying if your advert gets clicked.


Got a little more cash to spend? Guardian Jobs consistently performs well in search results, while offering an unrivalled package. With branded job ads that can be placed on relevant articles or sent out to their huge subscriber base, their service is one of the best. Prices start at £750 an advert.

2. Recruitment Agencies

Never enough time in the day? If you’re constantly putting off the hiring process for that team member you desperately need, perhaps it’s time to hand it over to someone else. Recruitment agencies will handle the whole process for you, and tailor candidates specifically for your job post.


Tinies have been experts in everything to do with childcare hiring for more than 40 years. For nursery jobs, they have a roster of staff which they’ve interviewed, taken references for and completed the necessary background checks. Send them your requirements and they’ll forward you the best candidates for the role. The same applies for temporary practitioners and agency staff. Prices for the service are typically at around 10% of the hire’s annual salary plus VAT.

3. Social Media

Sure you want to go it alone? Social media is without a doubt the cheapest way to advertise jobs. But where to start? We’re going to break it down platform-by-platform for you.


You need a nice job description, preferably as an image. Start by sharing it out on your page, and encouraging people to help you by sharing with anyone they think might be suited. Good start. Look for private early years groups, and share on there. That way you know you’re getting to the people you need to access. The extra mile is turning to Facebook advertising. You can target people by age, interests and all sort of other aspects so that you know money is sending the advert to exactly the right people. Here are our favourite tips.


The most popular platform for recruiting, LinkedIn hasn’t quite got it together for nurseries yet. However, for higher level roles, it’s the perfect platform. Set up adverts cheaply, which can target people based on experience, job titles, even specific companies. What’s more, you can find people who are currently looking for roles using the excellent search function. Interested? This handy guide is a great start.


With people quickly scrolling through their timeline the key with Twitter is to keep it visual. If you can utilise a nicely designed image or even a short video explaining the role, the chance of getting people to click through to your ad is much improved. If you have the time to actively engage, use the search function to find relevant hiring hashtags, and get involved in conversations by posting your ad directly to the people that are looking.

4. Get Creative

Looking for a longer term recruitment plan? The key here is to think about where and when you can build positive relationships. That’s what matters.

Conferences and Expos

Many expos and conferences end up being paid for by the people who are advertising there and are actually free for nursery managers and owners. Not only are they a good opportunity to find out about new things going on in the business, but it’s a great way to network with other managers and teachers. You never know, one good conversation could be the thing that leads you to your next hire.


Need a qualified early years teacher? A great way to have direct access to recent graduates is to build up good connections with your local college. Go in and organise talks or presentations. Allow trainees to come and spend time in your early years setting. Building this kind of relationship not only makes you number one on the student’s minds when they graduate, but it also opens up communication with the college themselves, who may be able to help pass on the most talented graduates to you.

The big ideas

Official Danish Government Reopening Advice

Guidance from the Danish Health Ministry, translated in full to English.

Picture of a Guidance document
UK Nursery Covid-19 Response Group Recommendations

The full recommendations from a working group of over 70 nursery chains in the UK.

Please note: here at Famly we love sharing creative activities for you to try with the children at your setting, but you know them best. Take the time to consider adaptions you might need to make so these activities are accessible and developmentally appropriate for the children you work with. Just as you ordinarily would, conduct risk assessments for your children and your setting before undertaking new activities, and ensure you and your staff are following your own health and safety guidelines.

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Find out below how Hungry Caterpillars got started with Famly so easily, and see what we can do for you in a personal demo.

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