Early years providers aren't usually known for their hard-hitting marketing campaigns, but that doesn't mean you shouldn't do any advertising at all. On the contrary, you can reap benefits from taking simple steps to get your setting's name out there, and get those enquiries flowing in.
Together with our friends at Childcare Marketing, we're launching the marketing investment calculator to get a quick overview of what you need to spend to improve your occupancy at your early years setting. You can use this calculator to understand:
The outcome? You'll get a better handle on your marketing budget and properly understand how increasing your spend can increase your revenue.
Here's how to use and get the most out of your marketing strategy calculator:
And that's it! Everything else is either predefined or calculated based on the 6 entries you make above.
So your marketing is working like a dream and you have enquiries from families pouring in on a regular basis. So how do you keep track of them all?
With Famly, enquiry management is truly simple.
You can build a customised registration form for your website, child information is uploaded immediately, and you can manage the enquiry status in seconds. You can then filter based on where the customers are in your enquiry flow from whether they've been to events like open days to attending a show-around.
Even better, when the relevant space becomes available, you can import their information straight into a child profile on Famly. Get your free demo today.
Keen to check out more smart tools to handle enquiries? Check our our Enquiry Management Spreadsheet which lets you get an even better overview of the enquiries right away.
Please note: here at Famly we love sharing creative activities for you to try with the children at your setting, but you know them best. Take the time to consider adaptions you might need to make so these activities are accessible and developmentally appropriate for the children you work with. Just as you ordinarily would, conduct risk assessments for your children and your setting before undertaking new activities, and ensure you and your staff are following your own health and safety guidelines.