We've had a change of heart - Famly 2.0

Famly’s got a new look, a new logo, and an amplified mission.
An image of the new Famly Home app screen alongside Famly's new logo, a purple house with a heart inside.
November 21, 2022
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In a rush? Here’s the quick run-down.

  • Famly has a brand new logo and visual identity to tie into our amplified mission of bridging the collaboration gap in early childhood.
  • We also have a new foundation to the Famly platform, a feature called Famly Home that is all about providing a much easier start to the day for all educators and managers.
  • Read on to hear us explain why we’re doing this, to get a peek at that new look, and understand why we think Early Childhood Platforms are the future of childcare software.

At Famly, we know that great early childhood happens together.

That’s why we’ve spent almost ten years building a platform that lets families and early years teams connect, that automates the boring stuff, and makes it easier to run an early years setting like clockwork. Because when grown-ups work together, the children they care for together thrive.

Now, we want to solidify all that with a new look, a new mission, and a whole new experience in the Famly app. But for our customers reading - don’t worry. All the features you know and love are still there, and so is our incredible customer support team. This is all about what happens next.

And what does this have to do with our logo? Well…

New logo = amplified mission

Our new logo is not just for looks. It is our bat signal to the world that further change needs to happen in early childhood. That nursery management software is not enough anymore to meet the needs of educators and families.

That’s why we’ve been busy not only creating our new logo but also thinking about what’s next for Famly.

All in, we’ve decided we want Famly to be a platform that:

1. Encourages more collaboration between everyone in a young child's life

2. Saves more time for providers and staff to spend on what matters

3. Helps educators and families learn about child development

4. Generates more revenue for providers to reinvest in their business

Right now, we do some of that ok, and we want to make it even better. Other parts, we’re just getting started with. If you want to hear more about how, drop us a message, we'd love to hear your thoughts.

But all together our purpose stays the same - to use our platform to help every child have a better start to life.

With collaboration now at the heart of our mission, you’ll also start seeing us talk about Famly as an Early Childhood Platform. Because we don’t think Nursery Management software is really enough to solve the problems facing modern early years settings anymore. We want to keep being a place for staff and families to collaborate around the child, not a simple database tool with connectedness as an afterthought.

Check out our page about this whole early childhood platform idea to see what we mean.

And what about that logo?

From dating apps to healthcare tools, people have thought our old logo represented many things. As one customer put it, “The logo doesn’t stand out for [being] for childcare nurseries.” Point taken.

We loved the old logo, but it was from a different time. And after using something for 10 years, you also learn what doesn’t work. That old heart logo was lovely close up but zoom out and you lost all the context. It is often too long and not square enough for lots of formats. There wasn’t a hint of our ‘brand’ purple.

On top of that, we wanted something new that represented what Famly is about now - being the best collaborative early childhood platform out there. We want a logo full of intention, that’s simple, professional, and ready for 2023. And maybe a bit more playful than in the past.

So the heart of the matter is that it was time to change. Our new look was created entirely in-house, along with the rest of our new visual identity, by our our powerhouse Brand Design Lead, Julie Randazzo, with a little help from the rest of the design team here at Famly.

The home in our new logo represents that Famly is one place for connecting the grown-ups in a young child’s life - both the ones at their ‘first home’ and their ‘home-away-from-home’ at their early years setting. 

That ‘L’ is not just for a fancy visual effect but a swirl that to us represents togetherness and collaboration, a theme we’re also taking elsewhere into our visual identity.

Now…well we hope you like the result.

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But wait, there’s more

We didn’t stop there.  We’ve shifted our whole identity from the most noticeable - hello, new colour palette - to the smallest details - yes, those new squiggly lines have meaning. And for the first time in Famly’s history the font in our app is the same as the one on our website. Designers everywhere rejoice.

That’s why the Famly Colour Palette is a rainbow of colours, inspired by the colours that we surround our children with. It brings more variety and playfulness to all the different aspects of Famly - in our resources, visuals, videos, and the platform itself.

The Famly font is called Matter. Yes, our Director of Brand, Matt, is very happy about it. It’s got all the right features and the right personality. Friendly and modern, with a subtle warm touch.

And the hand-drawn squiggly lines and elements that you’ll see around the Famly platform? They represent collaboration, connection, and togetherness. And they are meant to add even more of the Famly personality to a world of software, dashboards, tables, and graphs.

Speaking of which…

World, meet Famly Home

Our customers deserve to see the difference in this shift too. That’s why we’re also launching a whole new dashboard-style home screen for Famly that we’re calling…you guessed it: Famly Home.

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Famly Home is the new screen for educators and managers to stay on top of everything and let Famly do even more of the work for you. With live insights on things like ratios and medication needed, an easy overview of notifications and to-dos, and even important reminders like upcoming child birthdays, we hope this new screen is going to be everyone's new favourite little helper.

Plus, you can even take a moment to read brand-new expert advice from our blog while you’re there.

Famly Home gives you an opportunity to free up brain space to focus on what matters most, rather than worrying about what you may have missed. And more brain space means even better interactions with the little ones in your care.

Home is where the heart is

Sometimes a new logo is just that - a new logo. But today, we are excited to reveal our ambitions for the future of Famly.

It’s one grounded in collaboration. In using our platform to connect people with great ideas, and increasing respect for the educators that make a difference. In doing everything we can to better connect all the grown-ups who are invested in a young child’s life. And it’s a future where we want to help make early childhood a big deal for all those who forgot.

Because at Famly, we believe that it still takes a village to raise a child. We simply want to be the new town hall.

We hope in the next few years, you’ll get to judge us by our walk, rather than all this talk. And in the meantime, if you simply want to tell us you hate that new little house…well that’s ok. Change is tough, and we won’t get it all right for everyone. But whether they are positive, negative or completely indifferent, our Director of Brand, Matt, would love to hear your thoughts (ma@famly.co).

The big ideas

download pdf
graphical user interface, text, application
Official Danish Government Reopening Advice

Guidance from the Danish Health Ministry, translated in full to English.

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UK Nursery Covid-19 Response Group Recommendations

The full recommendations from a working group of over 70 nursery chains in the UK.

Please note: here at Famly we love sharing creative activities for you to try with the children at your setting, but you know them best. Take the time to consider adaptions you might need to make so these activities are accessible and developmentally appropriate for the children you work with. Just as you ordinarily would, conduct risk assessments for your children and your setting before undertaking new activities, and ensure you and your staff are following your own health and safety guidelines.

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